Yorkshire Post

Yorkshire Post

Silver Cross sets wheels in motion with Hong Kong opening

NURSERY brand Silver Cross has chosen Hong Kong as the location for its first flagship store.

The Skipton-based business, which designs and manufactures a range of products including prams, furniture, toys and car seats, employs around 65 staff in the UK.

It will open the store next month in the Ocean Terminal Shopping Mall in the centre of Hong Kong, creating 16 jobs.

Silver Cross, which was founded in 1877 and was bought out of administration by Alan Halsall the current chairman and owner, in 2002, has a current turnover of around £20m and projects an increase to £21m for 2012. The company said it has experienced “major growth in South Korea and China”.

Mr Halsall said: “We chose Hong Kong to launch our first ever flagship store as it is a major city in Asia that not only has a hugely successful indigenous population but also benefits from a large influx of visitors who trust what Hong Kong has to offer and love to see great British brands.

“The new Hong Kong store will be an opportunity to support our strengthening brand identity and awareness in the rapidly growing Asian market.”

Mr Halsall said: “Silver Cross is a British privately owned company, and we hope to open other flagship stores in major cities across the Asia region to support the brand.”

Silver Cross said that it does not intend to open any standalone stores in the UK.

The company sells its product via UK retail partners, Mothercare, John Lewis, Babies R Us and some independent stores, as well as via its website directly to consumers.

William Wilson founded Silver Cross when he made the first perambulator in 1877.

Mr Halsall said: “From 1877, the company developed quality products and sold into markets around the world, but in the 1990s suffered along with many other British companies due to the high cost base. In 2002, the company sadly went into administration and I was lucky enough to purchase Silver Cross.

“I knew the brand still resonated with so many people and would be well worth the effort. With a lot of hard work and attention to detail, listening to our customers and working with a dedicated team, I am proud of the company we have grown into and the heritage that we have saved.

“I am proud that Silver Cross is still a truly British business.”

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