Museum Shop Sunday: A national success

Museum Shop Sunday: A national success

IWM North (1)
IWM North

On the 26th of November, The Association for Cultural Enterprises joined forces with over 100 museums in and around the UK for the first time.

For those who didn’t jump on the bandwagon, Museum Shop Sunday offered a ‘feel-good’ alternative to Christmas shopping. With all proceeds directly supporting each institution, it was a great opportunity for people to get onto Santa’s nice list.

Organisations which took part included: the Science Museum, Natural History Museum Ronald Dahl Museum, Glasgow School of Art, British Library, Barbican Centre, Design Museum and London Transport Museum (to name a few!).

Museum Shop Sunday event organisers & participating shops were delighted to see interest from nationwide publications such as, Metro, London’s Fabric magazine, Londonist, and many more.

Overwhelmed by the event’s achievements, Imperial War Museum’s online retail manager Kieran Whitworth said: “We had one of the best online trading days ever – up 145% on the previous year!”

Iveta Rozlapa, Freud Museum’s shop manager, commented: “I’m pleased to hear that the Museum Shop Sunday was a success, we certainly think it’s true as we received loads of smiles and admirations from visitors on the day.”

Iveta added: “We greeted 55% more visitors than last year on the same day! We were really happy to receive some excellent publicity from our local paper ‘Ham & High’ which had both an article and a cartoon about our Freud cookies.”

Overall, Museum Shop Sunday proved to be a great success for all involved. To those who didn’t make it this time, get your shopping game ready for 2018 as we are thrilled to hear that many participants will be returning next year with even more surprises up their sleeves.