Christmas In July 2018

Christmas In July 2018


The magic, excitement and sparkle of Christmas is already here!

While the sun is high in the sky and we’re all sweltering at our desks, I’m sure the cooling thoughts of a white Christmas are enough to give us a thrilling chill!

Well last week, Christmas (complete with Santa himself) made its way to Central London! Hidden amongst the studious buildings of the concrete jungle that is our capital city, it was impossible to feel anything but transported to the North Pole.

Every year an event is held amidst the hustle and bustle of London’s chaotic streets to gather journalists and social influencers with big brands, so that they can showcase their Christmas collections. A great way to offer press and bloggers an insight into the fabulous festive products they are going to launch later on the year, ready for early eager Christmas shoppers right down to last minute bargain hunters.

We headed to the event with our client Flying Tiger and we had a bau-ball of a time! Flying Tiger’s stall was THE place to be, complete with stockings hung over the fireplace and interactive advent calendar – it was more than a stall, it was a modernised re-vamped Santa’s grotto.


The highlight was the gorgeous ‘Christmas Tree’ made from a selection of unconventional Christmas baubles from hot-dogs to pineapples and rainbows suspended from the ceiling in the centre, surrounded by other quirky products from sequinned notebooks to unicorn cups – all the fabulously funky products Flying Tiger are known for. And tucked away in the corner was the glamorous Peacock display, featuring Flying Tiger’s elegant teal and plum coloured products inspired by the Peacocks proud tail no doubt.IMG_9538

An added bonus was the mysterious black door in the corner, which opened up to a dystopian world filled with futuristic goodies – part of Flying Tiger’s black Friday range. Perched on black shelves were jet-black robots with twinkling lights for eyes and mammoth mugs that were ‘not just great but HUGE’. And many more curious items with a dystopian, intergalactic feel – the polar opposite to Flying Tiger’s bright and colour vibe.

It was a great opportunity to meet journalists and social media influencers alike and get to know who is working on Christmas gift guides this year, and exactly what they are looking for, giving them a fabulous glimpse of what Flying Tiger has to offer.

After two long fun-filled days complete with cuddles from The Snowman, we are ready.