Hilary said “Amanda, we’re going to the Toy Fair in a few weeks!” And, it’s fair to say I was super-excited…with three children under the age of 12, toys have pretty much been my world for many years now.
They are top of shopping lists for the never-ending number of birthday pressies we buy, they take over my house with games which I didn’t even know we owned appearing out of cupboards on playdates, and they bring endless hours of entertainment, smiles and (lots of) role play when our little ones are playing with them.
So, on Tuesday morning I was literally the coolest mum in the eyes of my children, off ‘to play with toys all day!’, as they so eloquently put it!
To be honest, they weren’t far wrong.
Entering Olympia on a frosty London morning to be welcomed by the striking stand in front of you, none other than our lovely client Le Toy Van in all their splendour.
It was our first chance to see first-hand the stunning new 2020 catalogue celebrating the 25th Anniversary of Le Toy Van – and touch, feel and play with the innovative, colourful and all-round fabulous new lines that will be available to purchase this year.
From the ‘must have’ 180-piece Royal Express wooden train set to the deluxe and bang on trend blue Oxford Kitchen, through to my personal favourites, the Sweets & Candy Set and Star Beauty Bag complete with lipstick and powder puff – too cute for words!
Hilary meanwhile could be found off having fun in the new and totally exquisite Showtime Puppet Theatre – entertaining the crowds with a show (or two). Yes, really…!
It was great to see so many lovely journalists and catch up over building blocks and doll’s houses – there’s really nothing quite like a face-to-face chat with people that we speak with on a regular basis, so thank you for making time to meet us.
We couldn’t let this moment go by without a little wander around Olympia where we met a few other familiar faces – a photo opportunity waiting to happen (obviously just to show the kids!)
It really was a fabulous day, filled with smiling faces and excitement around the new Le Toy Van products for 2020, and not forgetting the classics that every child (and adult) will always love.
Thank you Marie and Steven for welcoming us to your beautiful Le Toy Van stand.
Bring on Toy Fair 2021 – we look forward to seeing you there!