WHAT A WEEK…! ‘Making a Splash’ at the launch of the Muddy Puddles SS20 Collection

Last week press and Influencers were invited along to the Muddy Puddles SS20 event at the brand new and chic London hotspot Maggie & Rose in Islington – what a venue!

Monday evening (the night before the event) saw Muddy Puddles and the Neat PR team kitting out three rooms ready for our guests the following morning.

10am saw the first guests walk through the door into a sea-themed venue, in-keeping with the all new ‘Save Our Oceans’ SS20 Muddy Puddles collection.

With the range hanging from the ceiling and adorning walls, you could look up and around and imagine swimming in the ocean through seaweed, whales and jellyfish.  It looked ‘fin-tastic’!

While breakfasting on pastries, fruit and hot drinks, we were super-excited to showcase the new capsule collection to our guests, and chat through the pieces in the range.

Not forgetting to introduce Muddy Puddles’ first ever foray into UV protective SWIMWEAR – what a response!

And best of all, the entire SS20 collection is made entirely from recycled plastic bottles – everyone loved this, who wouldn’t?

After guests had finished admiring the range, they were invited to kit out their little one’s in the fabulous outerwear, and then take a picture by the ocean selfie wall.  We loved seeing these images fill up our Instagram!

Once they had finished modelling the collection and favourite items had been chosen (an impossible decision we know!), the little Muddy Puddles adventurers took a seat at the creative stations where they made boats out of old egg crates and got their little hands mucky with fun hand-printing!

After the activity-packed morning, guests were given goodie bags filled with gorgeous fact-filled books, kit to take home, and a few delicious food treats for the adults.

We loved showing everyone the new Muddy Puddles range – who knew that clothing made from recycled plastic bottles could feel so soft and look so great!

A big thank you to everyone that came along and made it such a success.

Best of all, we loved meeting all our Influencers contacts with their little ones, and of course, catching up with our journalist friends – we hope you loved the morning (and the SS20 Collection!) as much as we do!

A little bit about the collection…

The ‘Save our Oceans’ collection, inspired by Muddy Puddles passion for protecting our planets and the oceans, is designed using bold, eye-catching prints depicting the ocean, the animals and nature inhibiting the seawater. In keeping with the theme, the whole collection is made entirely from Recycled Plastic Bottles.