Nursery Online

Nursery Online

Silver Cross, the number one British nursery brand used by Royalty and celebrities alike are delighted to announce the opening of their first ever stand alone store in Hong Kong.

Silver Cross have been making great progress in selling their designer and heritage nursery line in the Pacific market over the last few years. They saw sales increase by 47% in Asia alone from 2010 to 2011 with major growth achieved in South Korea and China.

Alan Halsall, Chairman of Silver Cross said “We chose Hong Kong to launch our first ever Flagship store as it is a major city in Asia that not only has a hugely successful indigenous population but also benefits from a large influx of visitors who trust what Hong Kong has to offer and love to see great British brands.”

“The new Hong Kong store will be an opportunity to support our strengthening brand identity and awareness in the rapidly growing Asian market.”

The store opening in October 2012 will be in the prestigious Ocean Terminal Shopping Mall in the centre of Hong Kong.  The shopping centre already has an existing strong presence of specialist children’s designer brands such as Dior, Burberry, Gucci and Ralph Lauren for children.

Alan Halsall further said “We are hoping to achieve a major presence in Asia and by opening this stand alone store we see it as a way of showing our brand identity off to local consumers.  Silver Cross is a British privately owned company, and we hope to open other flagship stores in major cities across the Asia region to support the brand.”

With the success of UK retail partners, Mothercare, John Lewis, Babies R Us and some fantastic Independent stores, Silver Cross do not intend to open any stand alone stores in the UK.

Due to the strength of British goodwill in Asia one of the key Silver Cross products the store will be showcasing is the Silver Cross Zest Britannia

To see the full article click here.

Yorkshire Post

Yorkshire Post

Silver Cross sets wheels in motion with Hong Kong opening

NURSERY brand Silver Cross has chosen Hong Kong as the location for its first flagship store.

The Skipton-based business, which designs and manufactures a range of products including prams, furniture, toys and car seats, employs around 65 staff in the UK.

It will open the store next month in the Ocean Terminal Shopping Mall in the centre of Hong Kong, creating 16 jobs.

Silver Cross, which was founded in 1877 and was bought out of administration by Alan Halsall the current chairman and owner, in 2002, has a current turnover of around £20m and projects an increase to £21m for 2012. The company said it has experienced “major growth in South Korea and China”.

Mr Halsall said: “We chose Hong Kong to launch our first ever flagship store as it is a major city in Asia that not only has a hugely successful indigenous population but also benefits from a large influx of visitors who trust what Hong Kong has to offer and love to see great British brands.

“The new Hong Kong store will be an opportunity to support our strengthening brand identity and awareness in the rapidly growing Asian market.”

Mr Halsall said: “Silver Cross is a British privately owned company, and we hope to open other flagship stores in major cities across the Asia region to support the brand.”

Silver Cross said that it does not intend to open any standalone stores in the UK.

The company sells its product via UK retail partners, Mothercare, John Lewis, Babies R Us and some independent stores, as well as via its website directly to consumers.

William Wilson founded Silver Cross when he made the first perambulator in 1877.

Mr Halsall said: “From 1877, the company developed quality products and sold into markets around the world, but in the 1990s suffered along with many other British companies due to the high cost base. In 2002, the company sadly went into administration and I was lucky enough to purchase Silver Cross.

“I knew the brand still resonated with so many people and would be well worth the effort. With a lot of hard work and attention to detail, listening to our customers and working with a dedicated team, I am proud of the company we have grown into and the heritage that we have saved.

“I am proud that Silver Cross is still a truly British business.”

To see the full article click here. 

The Retail Bulletin

The Retail Bulletin

Silver Cross to open first ever stand alone store in Hong Kong

Silver Cross, the British nursery brand, is to open its first ever standalone store in Hong Kong.

The move comes following strong sales of the  company’s designer and nursery lines in the Pacific market over the last few years. Sales increased by 47% in Asia from 2010 to 2011 with major growth seen in South Korea and China. Alan Halsall, chairman of Silver Cross said: “We chose Hong Kong to launch our first ever Flagship store as it is a major city in Asia that not only has a hugely successful indigenous population but also benefits from a large influx of visitors who trust what Hong Kong has to offer and love to see great British brands. “The new Hong Kong store will be an opportunity to support our strengthening brand identity and awareness in the rapidly growing Asian market.” The new store will open in October 2012 in the Ocean Terminal Shopping Mall in the centre of Hong Kong.  The shopping centre is already home to a number of specialist children’s designer brands such as Dior, Burberry, Gucci and Ralph Lauren for children. Halsall added: “We are hoping to achieve a major presence in Asia and by opening this stand alone store we see it as a way of showing our brand identity off to local consumers.  Silver Cross is a British privately owned company, and we hope to open other flagship stores in major cities across the Asia region to support the brand.” Silver Cross said it does not intend to open any standalone stores in the UK due to the success of retail partners Mothercare, John Lewis, Babies R Us and a number of independent stores.

To see the full article click here.

Insider News Yorkshire

Insider News Yorkshire

Silver Cross to open Hong Kong store

Silver Cross, the Yorkshire-based nursery brand, is to open its first ever stand alone store in Hong Kong.

The company said it has been making progress in selling its designer and heritage nursery line in the Pacific market over the past few years. Sales increased by 47 per cent in Asia alone from 2010 to 2011 with major growth achieved in South Korea and China.

“We chose Hong Kong to launch our first ever flagship store as it is a major city in Asia that not only has a hugely successful indigenous population but also benefits from a large influx of visitors who trust what Hong Kong has to offer and love to see great British brands,” said Silver Cross chairman Alan Halsall.

“The new Hong Kong store will be an opportunity to support our strengthening brand identity and awareness in the rapidly growing Asian market.”

The store opening in October 2012 will be in the Ocean Terminal Shopping Mall in the centre of Hong Kong

To see the full article click here.