The Telegraph

The Telegraph

Pram Maker Silver Cross ope first ever store

The historic pram maker Silver Cross, whose prams carried Prince William and Prince Harry when they were children, is to open its first ever store. 

The luxury brand is to open a store in Hong Kong as part of its plans to expand in emerging markets. Silver Cross was founded in Yorkshire in 1877 but has previously only sold its prams through independent baby shops, nationwide retailers such as Mothercare, and more recently via the internet. Silver Cross will open in Hong Kong’s luxury Ocean Terminal Shopping Mall next to brands such as Burberry, Gucci and Ralph Lauren. The company’s prams retail for as much as £1,250, with its Balmoral model nicknamed the “Rolls-Royce of prams”. The heritage of the brand and its Royal Warrant has proved attractive to Asian markets, with sales in the region up 47pc in 2011. Alan Halsall, chairman of Silver Cross, said: “We are hoping to achieve a major presence in Asia and by opening this stand alone store we see it is as a way of showing our brand identity off to local consumers.”

To see the full article click here.

Pushchair Trader

Pushchair Trader

Let your toddler join the ride with the new Silver Cross Surf Board

Silver Cross have released a ride on toddler board to fit their hugely popular Surf Pushchair. Fitting perfectly with the unusual chassis design and styling of the Surf, the ‘Surf Board’ will allow your toddler to catch a ride when they start to get a bit tired. The lightweight aluminium board features all round suspension, removable swivel wheels and a retaining strap to keep the board out of the way when not in use. The Surf Board is available from the end of August at www.silvercross.co.uk for £75.

To see the full article click here.

Pushchair Trader

Pushchair Trader

Let your toddler join the ride with the new Silver Cross Surf Board

Silver Cross have released a ride on toddler board to fit their hugely popular Surf Pushchair. Fitting perfectly with the unusual chassis design and styling of the Surf, the ‘Surf Board’ will allow your toddler to catch a ride when they start to get a bit tired. The lightweight aluminium board features all round suspension, removable swivel wheels and a retaining strap to keep the board out of the way when not in use. The Surf Board is available from the end of August at www.silvercross.co.uk for £75.

To see the full article click here.

Cherubs

Cherubs

A VERY BRITISH SUMMER

British Bear

British owned Silver Cross are delighted to launch George and Elizabeth, our specially designed British themed bears for 2012, a very British year. Wearing a beautiful pink vintage floral dress and a Union Jack apron finished with a Broderie Anglais trim, Elizabeth looks just divine. Looking patriotic, George comes with a traditional tailored waistcoat with three Union Jack buttons and a Union Jack printed handkerchief in his pocket.