Silver Cross, the Yorkshire-based nursery brand, is to open its first ever stand alone store in Hong Kong.
The company said it has been making progress in selling its designer and heritage nursery line in the Pacific market over the past few years. Sales increased by 47 per cent in Asia alone from 2010 to 2011 with major growth achieved in South Korea and China.
“We chose Hong Kong to launch our first ever flagship store as it is a major city in Asia that not only has a hugely successful indigenous population but also benefits from a large influx of visitors who trust what Hong Kong has to offer and love to see great British brands,” said Silver Cross chairman Alan Halsall.
“The new Hong Kong store will be an opportunity to support our strengthening brand identity and awareness in the rapidly growing Asian market.”
The store opening in October 2012 will be in the Ocean Terminal Shopping Mall in the centre of Hong Kong
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